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Define a plan for a brand strategy and lead generation including CPC campaigns,
outbound and inbound marketing activities, organic positioning.

Time: 2-3 weeks

STEP 1

Lead
generation

Define a plan for inbound and outbound activities with suggested budget, targeting and tools. 6 -months perspective; Estimation of expected sales results

STEP 2

Brand
identity

Outline a unified messaging. Narrow targeted, low-budget activities aimed at building visibility among selected target groups 6 -months perspective

STEP 3

Website
design

Define a website structure with key landing pages. Build a list of 20 keywords that should be covered with website copy/blog content. Define conversion elements to be embedded on each landing page

STEP 4

Content
marketing

Define a list of basic sales materials to be prepared in the first stage, 5 key downloadables and 20 blog articles topics aimed at lead generation, optimized in terms of SEO.

Key outcomes

Detailed 6-months marketing plan

KEY OUTCOMES

Lead generation

Detailed 6 months marketing plan with a gradual lead gen approach:

  • A list of educational content to be promoted in each stage of buyer’s journey
  • A concept of conversion-driven materials like downloadables,
    webinars
  • CPC campaigns with suggested budgets, platforms, formats,
    and targeting
  • Estimation of spends and expected results
KEY OUTCOMES

Brand Identity

Detailed 6 months marketing plan for a brand awareness activities:

• a plan for content promotion including case studies
• a concept for 2 initiatives with partners/ 3rd party
industry organizations

KEY OUTCOMES

Website

• a list of websites with keywords assigned to each site.
• a list of conversion elements to be placed on each site
• a list of 20 key phrased to be focused on in SEO activities

KEY OUTCOMES

Content

• a list of sales materials with their input recommendations
• a list of 20 blog articles aimed at SEO and lead generation

Let's discuss
your project

Contact us!

+48 602 880 331
hello@mypoint.co

Al. Jerozolimskie 181B
02-222 Warsaw, Poland