STEP 1

Discovery

Review already defined market strategy, marketing personas, and sales techniques on a targeted market. Clarify key objectives and desired outcomes.

STEP 2

Analysis

New Market Analysis:
Identify Market Attractiveness Factors, and “As is” situation., Determine Buying Processes and Choice Drivers, Verify Market Opportunity in selected industries, and target groups.

STEP 3

Alignment

Define outline of marketing strategy which is in-line with business goals and reflects
true market potential.

STEP 4

Design

Prepare detailed report with defined key offerings, target groups, clients’ pain points, market message and competitive advantages (USPs). Consultations with top management, 1:1 mtgs with salespeople.

Scope and Timeline

01

Discovery

  • Workshops
  • Desk Research
  • Interviews with current clients

02

Analysis

  • Desk
  • Research

03

Alignment

  • Interviews with current clients
  • Desk
  • Research

04

Design

  • Final Report
  • Consultations

Key outcomes

Deep understanding of current and newly targeted market to
create truly effective marketing strategy

KEY OUTCOMES

Discovery

Well documented and reviewed current market strategy (from marketing and lead generation perspective):

• market segmentation
• marketing personas
• choice drivers
• buying process

KEY OUTCOMES

Analysis

Deep understanding of success drivers on targeted market:

• market potential in selected industries
• acceptable price level
• decision makers
• expected functionality

KEY OUTCOMES

Alignment

Key market and sales strategy elements in-line with targeted market requirements:

• marketing personas with pain points
• value proposition
• market message
• pricing

KEY OUTCOMES

Design

Detailed marketing and lead generation strategy to be implemented on a new market

Let's discuss
your project

Contact us!

+48 602 880 331
hello@mypoint.co

Al. Jerozolimskie 181B
02-222 Warsaw, Poland